“You need not speak, the brand speaks for itself”. A brand is one of the company’s most valuable asset. Today’s marketplaces are being flooded with thousands of products and services, all of which are being rapidly commoditized. A brand stands out from the clutter and attracts the attention of the customers. A well-marketed, promoted and advertised brand stands for loyalty, trust, faith, quality, genuineness, premium service, and public appeal.
A brand is a unique symbol, mark, logo, name, word, and/or sentence that companies use to distinguish their product from others. A combination of one or more of those elements can be utilized to create a brand identity. Legal protection given to a brand name is called a trademark.
A brand name enables it to charge a higher premium in return for a clear identity and greater faith in its function. It also differentiates a product from similar other products in the market. A brand is also likely to survive longer than just an undifferentiated product. A brand like a living being that has an identity and personality, name, culture, and vision. A company is often referred to by its brand, and they become the same. A brand represents the face of the company, the recognizable logo, slogan, or mark that the public associates with the company.
Components of a Brand
Many kinds of things can become brands. Different types of brands include
Intellectual property rights are the valuable assets of the business and are always at a risk of getting exploited or misused by others. With the emerging increase in sales through online platforms, the risk of counterfeited products increase, and diligent online brand protection is necessary. The levels and ways of infringement are rising continuously, which results in the increasing need for brand protection programs. To protect your brand, the company needs vigilant monitoring of the following to protect its brand: While filing for the trademark registration, the documents you require to provide are as follows: Step 1: Trademark Search We will check the brand name availability on your behalf to make sure that your desired name or design isn’t too similar to an already existing trademark or has not already been taken. This will ensure minimum objection and interference in the future. Step 2: Create a trademark application Once we ensure that your chosen name or design is available & exclusive, we will send you an authorization letter. This letter has to be duly signed by you and returned to us. This letter gives us the authority to file a trademark application on your behalf. Step 3: Trademark application submission Once we receive the authorization letter & provided that no information is incorrect or partial, we will file the trademark on your behalf. Step 4: Trademark registration Once a trademark application is complete, your application will be verified by the trademarks office. An objection can also be raised against your Brand name in case it is similar to any other existing trademark. Step 5: Opposition In case no objection is raised, the trademark registrar will publish an advertisement in the trademark journal. If no opposition is filed by any party within 4 months, the trademark should be registered within the next 6 months. Step 6: Hearing before Registrar If the opposition has been filed against your trademark and the opposition doesn’t agree with your response, then a hearing is held before the registrar who decides the matter between the parties. Once a trademark registration process is done, the R symbol can be applied and the registration will become valid for 10 years. Registered trademarks nearing expiry can regularly renew the registration process by filing a trademark renewal application for a time of another 10 years.
Who can get brand registered
Documents required for registration
Process of registration
When does a brand become a trademark
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